Run the Jewels & Adult Swim: Inside the HipHopCartoon Bromance

publish date: 2017-01-10
source: billboard

Before Run The Jewels stole Christmas Eve headlines with the surprise release of its third album, RTJ3, fans had been starving for new music from Jaime “El-P” Meline and Michael “Killer Mike” Render. 
To that end, there was one man the 41-year-old MCs had given a sneak peek: Jason DeMarco, the 46-year-old vice president/creative director for Cartoon Network’s Adult Swim, and curator of the Adult Swim Singles Program.
“If Jason calls, we say yes,” says El-P. “He’s like family to us.” The rappers have made good on their word by giving a song to the Adult Swim Singles Program -- a set of new tracks by underground artists, released on Adult Swim’s website for free since 2010, and thus far kept fully separate from its original TV programming every year since Run the Jewels’ inception, in 2013. In 2016, the duo offered perhaps its most highly anticipated contribution yet: “Talk to Me,” RTJ3’s vicious lead single, released in October. “I hope we don’t have to ever do [a year] without them,” says DeMarco.